There are many ways to approach mobile marketing, but the best moves you can make with your investment would be with taking advantage of mobile web, mobile email, SMS, push notifications, mobile wallets, in-store Wi-Fi and location-specific offers. All these mobile marketing techniques will help you generate additional income for your business, if taken advantage of correctly.
Mobile Web
Mobile web is how your business’s associated website is displayed on a mobile device screen. It is important to make the website user friendly, visible with bold fonts and images, and make sure it is compatible with all mobile devices
Mobile Email
Mobile email is a great marketing tool where business can reach out to customers with promotions and special offers and be able to open email on their phone. When creating mobile email be sure it can be opened and viewed easily on all mobile devices with good screen resolution.
SMS Marketing
SMS marketing is a great way to alert customers to promotions, same-day discounts, contests, new products, appointment conformation, and delivery shipment status. SMS marketing becomes easy with Mobiniti when you are trying to get started with a campaign, provide promotions, or remind your patients they have an upcoming appointment.
Push Notifications
Push notifications are notifications that pop up on your phone with short messages generally at the top of the phone. These messages are called push notifications because once they are “pushed” or selected the pop up will direct the user to a different link or application. These push notifications can be customized in many different ways. For example, if a user has not opened an application in a week then the application may have a setting to send out a push notification to open up the app and explore the new features! This could help generating income by keep prompting the customer with these notification to upgrade the application, take advantage of promotions, or whatever you intend to offer to a customer.
Passbook
Passbook is an example of a mobile wallet by Apple, the service allows the customer to store coupons, event tickets, gift cards, credit cards, and boarding passes on their mobile devices. You can promote mobile wallets through all the different mobile marketing techniques such as email, SMS, or push notification.
In-Store Wi-Fi
Advertising to customers that your business provides Wi-Fi in store could add a lot of value. For example, if a restaurant provided Wi-Fi at their location then it attracts those customers who need to eat and work off their mobile devices at the same time. It also could add more time and money a customer would spend at a restaurant.
Location-Specific Offers
Smartphones already have the ability to deliver location-specific alerts and messages, depending on a user’s physical location. GPS and beacons (using low-energy bluetooth) are just two examples of ways to determine the location of a user and then use that information to send a targeted message to. The message could be sent as a text message or a push notification. This technology is evolving at an incredible rate. For example, when a customer adds one of your mobile coupons to their mobile wallet (apple passbook, or google wallet), the offer can automatically popup on their lock screen when they are in the vicinity of your location.
Marketing comes in a variety of different forms and most businesses are starting to move more towards mobile marketing. It has many different approaches to help you generate income and allow your business to boom! Get started today!