Mobile Marketing Blog

10 Simple Strategies for Building Your Mobile Marketing List

Posted by Cristina Koorie on Feb 26, 2015 4:46:20 PM

Mobile marketing lists are the contacts stored in your mobile marketing campaign to recieve promotions and other exclusive offers! It is important to have a strong mobile marketing list to help your company promote thier bussiness in one of the most popular marekting techniques of the century. SMS marketing is a great tool to help bring in customers just with a simple short 5 digit code and a key word. Here are 10 simple stratiges that will help you build your mobile marketing list.

1. Receipts

You’ve gained a customer's purchase, now bring them back by listing offers on your receipts. A simple message such as "Text COMBO to 64600 for a free combo meal" at the bottom of a receipt has been proven to increase sales within days. Check out our case study! QR codes can also be added for quick access to coupons and offers.

2. QR Codes

Use a scannable QR Code with your marketing material to provide an easy, quick way for users to join your mobile marketing list. When you scan a QR Code, it pre-populates a text message with the short code in the "to" field, and the keyword as the "message". All you have to do then, is tap Send and it is sent. Now, they just joined your mobile marketing list. Very, very, simple.

3. Social Media

Social media is also another great way to market your business’s mobile marketing campaign! The world is social, take advantage of it! Use social media sites like Twitter, Facebook, and Google+ to raise awareness of your service; it’s pretty difficult to join something if you don’t know it exists! Post something like: "Text CHILL to 64600 and get a FREE Mini Blizzard". Also, you can post a link on your social media account to the web opt-in page to grow your list.

4. Radio and TV

Radio and TV is a popular marketing technique! People are always listening to radio while they’re driving, doing homework, working out, or watching TV for pleasure! Marketing on the radio or TV should be easy with Mobiniti 5 digit, easy to remember short code along with your customized keyword.

5. Table-top Tents

Table-top tents are stand up advertisement that could be put anywhere in an office, restaurant, or bar. Customers tend to look at table tents when they sit, after they have ordered, or if they need something to keep them occupied. Be sure to display sms campaigns and social media pages to keep their attention long after they have left the store.

6. Flyers

Printed flyers are also another way to build the list. Mobiniti could help you create these advertisements any style you would like that will appeal most to your customers. Flyers are usually smaller sheets with your advertisements on them that can be handed out by the cashier with every transaction, or included with every purchase in the bag!

7. Email Marketing

Send an email out to your existing email list, asking for them to join your Mobile Club by texting KEYWORD to 64600 and get x. Using an existing email marketing list can quickly grow your mobile marketing list by sending one simple email.

8. Kiosk

An in-store kiosk can be very eye catching and draw people’s attention especially in your local business. With an appealing incentive and a nicely designed opt-in page, a large majority of customers will provide you with their mobile number to join your mobile deals club.

9. Web Opt-in Pages

Web opt-in pages are a great way to build your mobile marketing list because they can be designed to be short and easy to fill out for the customers. Also, they can be easily shared online via social media, email marketing, etc. to get signups.

10. Web Widgets

"Web Widget" is something that could be embedded onto any website to grow your list. A simple box to enter a mobile phone number and hit "Sign Me Up". Mobiniti could provide a single line of HTML code that could be added to any website to take advantage of existing traffic to their site to capture mobile numbers.

Topics: Mobile Marketing

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